Creating with simplicityto untangle complexity.
I'm Laia — a product designer focused on turning ambiguous problems into calm, usable interfaces. Currently designing across health tech and field service tools.
View selected work →FlyCalm
A guided-breathing companion for anxious flyers — redesigned onboarding and in-flight flows lifted session completion by 38%.
Read the case study →
Mechanic Assist
A diagnostics companion for on-site technicians — simplified a dense reporting workflow into a guided, offline-first tool.
Read the case study →Designing products people trust with the parts of life that matter.
I work across research, interaction design and design systems, usually embedded with engineering from day one. I care most about the unglamorous 80%: empty states, error handling, the moment something goes wrong.
Active since 2026, based in Barcelona, working with teams everywhere.
Tools I use, and where I'm still learning.
I learn quickly and thoroughly, and I'm always looking for the next thing to learn.
A practical rhythm, not a rigid method.
Understand
Talk to users and stakeholders before touching a screen.
Shape
Rough flows and structure fast, with engineering in the room.
Refine
Push visual and interaction detail once the shape is right.
Ship & learn
Watch what happens post-launch, and treat it as the next brief.